Transforming an Outdated Manufacturer Brochure into a Sub-2s Global Inquiry Engine
Rebuilding an 8-year-old WordPress website on Next.js 14 with StoryBrand persuasion architecture, sub-2s mobile loading, and direct international inquiry triage.
1.2s
Mobile LCP Load Time
3.8x Increase
Qualified Inquiries
100 / 100
Core Web Vitals
+14 / Mo
International RFQ Leads
The Challenge
The company had high-quality manufacturing capability but an outdated website taking 6+ seconds to load on mobile. International and domestic buyers abandoned the site before finding spec sheets, resulting in under 3 inquiries a month.
The Solution
Gravity For AI engineered a bespoke Next.js website following our 7-step StoryBrand framework, optimized with AVIF media, structured product catalogs, and an interactive RFQ (Request for Quote) system with instant WhatsApp and email notifications.
Key Technical Pillars
Next.js 14 App Router with Server-Side Rendering and Edge CDN caching
Tailwind CSS design token system matching luxury industrial aesthetics
JSON-LD Product, Organization, and LocalBusiness structured data
Instant lead dispatch via Resend email and WhatsApp webhook integrations
Experience Similar Results
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